Guest Blogging Tips

Are you using a guest blogging strategy as part of your content marketing plan? If you aren’t, it’s time to start now. Over the years, there’s been plenty of speculation about the death of guest blogging , but the tactic remains one of the most effective ways to promote yourself and your business. Here are just a couple of examples to prove our point. Elna Cain used a guest blogging strategy to make a full time income from freelance writing. And Buffer used guest blogging to attract 100,000 customers . In this guide, we’re going to show you how to create and execute a successful guest blogging strategy. We’ll illustrate this with successful guest blog post examples. By the end, you’ll be able to use guest posting effectively to gain more visibility for your business and brand, and improve lead generation. Benefits of Guest Blogging If you’re using content marketing, a guest blogging strategy can be a key tactic to boost your traffic and content marketing ROI . In fact, as

The Ultimate Guide to Guest Blogging Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging . If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging . So today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging. Positioning yourself as an authority and well-known name in the industry. Getting exposure (traffic) back to your website. Building backlinks to your website. With the right kind of content on the top blogs, you can do all three of these things. If you are trying to accomplis

Have you been asked to write a guest post for a website? Congrats! It’s a great opportunity to share your knowledge, connect with a new group of readers, and build your authority. While there are people who say guest blogging is dead , it is part of your toolkit, along with social media and other tools, to introduce yourself to a new audience and share your expertise. To add some variety to what I share on this blog, I’m planning to have more guest bloggers this year. You can expect to read some different topics about websites, technology, accessibility, and usability from guest bloggers in the next few weeks. My plan is to invite friends and colleagues I know who are passionate about specific topics. I’ve already confirmed two guest bloggers (woohoo!) and I’m looking forward to receiving confirmations from others whom I’ve already invited. I put together a quick list of guidelines for my guest bloggers and thought the list might be useful to other writers who are l

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy . If you think about it, getting links through guest blogging is much easier than getting links through some other channel . So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable ? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the websites we

Do you want more people to read your writing? Do you want to find more writing clients? If so, try writing a guest post for another blog or website. I recently shared one way to find guest post opportunities . Also, my recent guest post , for author Frank McKinley’s blog was one of his blog’s most viewed guest posts and listed as one of the “Top Posts” for that month on his website. Since you’re reading this post, you probably already know about Medium. Medium’s publications, such as The Writing Cooperative , and The Ascent , are great places to start submitting guest blog posts. Eventually, you will want to also reach out to other websites to build a diverse group of guest blogging credits that will convince editors and clients to hire you to write for them. Here are some helpful tips on how to: find sites that accept guest posts send your suggested blog post to these sites, and write for another blog or website. 1. Have your own website or blog. You n

Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest posts were a major factor for our firm’s organic search and referral traffic, which generated 58% of qualified leads and 73% of our marketing-generated revenue. We’re not talking about spam-like 300-word blog posts written by your SEO agency and submitted to 500 different “blogs.” Guest-contributed content includes educational, high-quality articles that showcase your company’s area of expertise and highlight the author as a thought leader within the industry. They should be nonpromotional, professionally edited, and submitted to a single outlet. Where it fits in the funnel This funnel shows the parts of a content marketing plan and how they fit together. G

Guest blogging can be a complex marketing plan, but more importantly, it is fraught with old techniques and guides that often lead you astray. A lot of the older tips and tricks tend to lead you to strategies Google has essentially “outlawed” in the modern day. It’s important that you get started properly when you’re thinking about guest blogging. That’s why I’ve put together this tip list, valid as of the start of 2018, unless Google makes some major change in December. 1. Know What You Want Let’s start with the foundation: what do you want to get out of guest blogging? The three typical goals can be described with three words: technical, visible, and trust. Technical benefits from guest blogging primarily include backlinks to your website from other valuable websites. It’s the simplest goal, and it almost always benefits you, but it’s also the most exploited and the hardest to accomplish. Many sites nofollow or filter links specifically to avoid being abused. Visib