How to Integrate Guest Blogging Into Your Content Marketing Strategy
Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest posts were a major factor for our firm’s organic search and referral traffic, which generated 58% of qualified leads and 73% of our marketing-generated revenue. We’re not talking about spam-like 300-word blog posts written by your SEO agency and submitted to 500 different “blogs.” Guest-contributed content includes educational, high-quality articles that showcase your company’s area of expertise and highlight the author as a thought leader within the industry. They should be nonpromotional, professionally edited, and submitted to a single outlet. Where it fits in the funnel This funnel shows the parts of a content marketing plan and how they fit together. G