Guest Blogging Tips

Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest posts were a major factor for our firm’s organic search and referral traffic, which generated 58% of qualified leads and 73% of our marketing-generated revenue. We’re not talking about spam-like 300-word blog posts written by your SEO agency and submitted to 500 different “blogs.” Guest-contributed content includes educational, high-quality articles that showcase your company’s area of expertise and highlight the author as a thought leader within the industry. They should be nonpromotional, professionally edited, and submitted to a single outlet. Where it fits in the funnel This funnel shows the parts of a content marketing plan and how they fit together. G

Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve your exposure and relevance. Is guest blogging a worthy investment? It no longer results in the skyrocketing SEO as it did before Google started evaluating placed links more thoroughly. However, guest blogging still affords some pretty sweet rewards: Exposure to the blog and brand’s audience (hopefully including promotion on their social media and email list). Increased authority and reputation. Opportunity to expand or blog just outside your niche. Possibility of capturing secondary or tertiary audiences where they live. 10 Keys to Writing Great Guest Blogs If you’ve determined the blog presents a good opportunity for you, it’s time to create your guest blog. Let’s cover the basics of how to get it done. G